Interactive multimedia


Interactive multimedia — how to use them in education and business?

Interactive multimedia provides many ways to share text, audio, video and animation. In business and education, they support two-way communication that breaks the mold, motivates recipients to act and enables them to receive feedback. Thanks to interactive multimedia technologies, we can quickly understand the most important issues, stimulating the brain and memory. Get to know examples of multimedia applications now and find out how you can use them in sales, education, medicine, real estate or culture.

What are interactive media?

Interactive multimedia are products and services created in digital environments, the basic feature of which is the interaction between the computer and the user. In contrast to one-way media (e.g. television or audio transmission), in interactive multimedia we deal with the exchange of information between a living person and a device. And in both directions!

Using interactive applications usually involves watching moving graphics and videos, listening to sounds or analyzing digital text. It is also necessary to use a computer mouse, touch screen or voice command in order to receive specific feedback. So many possibilities in the use of interactive multimedia means that their various forms are revolutionizing educational and commercial markets around the world.

Learning through interactive multimedia

Everyone acquires knowledge through the senses. Some people are visual learners, some learn by listening, others by taking notes. Such different methods of learning make it difficult to conduct universal business or training activities that will take into account the needs of each person. Especially if they use knowledge delivered in a classic way, in the form of ordinary content or standard lectures.

So what’s the best way to absorb information? Practically in every area of ​​life, interactive multimedia are becoming an ideal solution. We are talking about 3D animations, digital games, training films, Virtual Reality or Augmented Reality, the main advantage of which is engaging all the senses and their attractive form. The effect of using multimedia is a better understanding of the subject, through access to a wide range of information presented in an interesting way. What’s more, multimedia triggers experiences and emotions in us that we simply won’t find in schematic content. All this, of course, affects the better memorization of content.

Where can multimedia tools be used?

Multimedia projects and realizations are used in practically every company or institution. Regardless of whether they are created for the needs of e-learning training, sales, experiential marketing, trade fairs, culture or industry, they facilitate communication and learning for their recipients. Let’s check how virtual reality, explainer videos, educational games, virtual walks and many other types of multimedia can be used in various industries.

Multimedia in business

Multimedia is common in corporations that train employees on a large scale through ready-made or tailor-made online training. Animations, videos and even virtual reality used in e-learning courses not only meet with greater interest of recipients, but also allow you to optimize the costs spent on learning larger groups.

Multimedia solutions appear, among others, in trainings required by law, e.g. in online health and safety training. Explainers, i.e. explanatory films that present complicated company processes and procedures in the simplest way, play their role very well here. The materials are particularly useful in companies with high staff turnover, e.g. in industry, logistics or the HoReCa sector. That is, wherever organizing permanent training with a trainer is difficult due to high costs.

Multimedia in sales industry 

Manufacturers train their employees on new products every day, which can be shown in online training in the form of product renders. 3D visualizations allow for any presentation of items and their smallest details, which facilitates the assimilation of new information, e.g. among traders in dispersed sales networks.

Interactive educational games work great in customer service e-learning courses. During the game, employees, for example, watch a video about a customer complaint and then choose actions from a series of options to solve the problem. In this way, they learn through concrete interaction.

Other examples of multimedia on sale can be found, for example, in shopping malls that use AR solutions in navigation applications. Thanks to them, you can view the center in augmented reality mode with route directions superimposed on the image.

Multimedia in higher education

Multimedia materials are commonly used by universities that focus on learning in the e-learning system. As a result, knowledge is available to students 24/7. Multimedia, e.g. in the form of interactive lectures, allows for a significant reduction in costs related to the organization of the didactic process at universities. In the case of international schools, they are the basis for modern education that can be implemented via the Internet from anywhere in the world.

Multimedia for training companies and language schools

Many training companies and language schools have experienced financial difficulties due to the pandemic and periodic shutdown. One of the reasons was the complete lack of multimedia solutions that could be used by the trainees.

Well-thought-out multimedia production and building a database of own online training courses makes it possible to make the educational business resistant to future crises. In addition, the use of easy-to-use LMS platforms for multimedia placement is an advantage in the form of self-management of materials, without the need to hire new people.

Multimedia in the real estate industry

Multimedia technologies are becoming more and more common in the real estate industry. The promotion of apartments and houses intended for sale or rent is not just well-refined photos. Video marketing has a huge clout here. Virtual walks and videos shared in social media mean that the customer can quickly see the apartment, assess its general condition, functionality and amenities already at the stage of searching. And all this without having to contact a real estate agent directly.

In the field of multimedia production, the interior design industry also has a lot to show off. Manufacturers of furniture or interior accessories provide their customers with applications that allow them to virtually place their products in their own apartment. Thanks to AR technology, the digital „rearrangement” of the house no longer requires a visit to a stationary store.

Multimedia in medicine

One of the industries that has become particularly fond of virtual reality is the medical industry. VR technology allows doctors to repeatedly perform complex operations, even before the final operation. Thanks to this, they can train and make many mistakes without hurting patients.

Simulators for doctors with VR solutions simulate difficult and emergency medical situations that can be resolved in a controlled manner, and if necessary – repeated. Virtual training facilitates learning for students who absorb anatomical content faster. As a result, patients can be treated more efficiently and better, which increases their safety and generates savings in healthcare.

Multimedia in culture and entertainment

Museums, cultural institutions, libraries or amusement parks are places where VR and AR solutions can be successfully used. A good example is the TrickEye Museum in South Korea, which is one of the world’s first augmented reality museums. This is an attraction where each of the rooms has standard paintings and displays that start to move if the visitor looks at them through the smartphone screen with the museum’s mobile app. Therefore, AR technology is a great way to diversify educational trips around various objects, regardless of the subject.

The world of culture recognizes the need for digitization. That is why knowledge pills that offer condensed information just-in-time become an interesting interactive medium for learning. These can be short video, audio or animation files, where the most important rule is the “short, interesting and to the point” approach.

Multimedia tools for your business

Do you want to use interactive multimedia in your business? Are you planning interesting non-standard training and want to maximize employee involvement? Contact us and create creative multimedia and tailor-made trainings with the GroMar team, according to the needs of your business.